Science Communication: Definitions VS Metaphors

A hundred years ago, Charles Darwin could write books discussing the central problems of biology in language which was scientifically precise and still accessible to the general public. In those days the subject matter of biology was plants and animals. The language of Darwin was intelligible to experts and non-experts alike. One did not need a degree in {55} botany to understand the difference between a fern and a flower. Darwin could assume that his readers were familiar with the world of...